Kunal Kamra mocks Ola’s new ‘Hyperservice’ plan, calls it “too late to matter”

Ola Electric’s “Hyperservice” announcement, meant to project innovation and customer empowerment, has instead triggered a wave of mockery — led by comedian Kunal Kamra. His biting remark, “Could’ve done this years ago,” undercuts the celebratory tone of Bhavish Aggarwal’s announcement and hits directly at a sore truth: customer frustration with Ola’s long-standing service issues. Kamra’s post carries high shock value because it taps into the public’s pent-up dissatisfaction, amplifying the perception that Ola’s move is reactive rather than visionary.

By pointing out the absence of an apology, Kamra reframes the narrative — from progress to damage control. His comment, “No apology, not even a sorry for the inconvenience,” strikes a nerve with customers who felt unheard during years of complaints about maintenance and reliability. The sarcasm — “Are you asking people to buy your parts online, then go to any mechanic they can find?” — exposes what many perceive as Ola’s shifting of responsibility onto users.

The timing compounds the shock. The company’s stock fell over 2% the same day, suggesting that even investors weren’t convinced by the new initiative. Meanwhile, the contrast between Ola’s glossy messaging and Kamra’s blunt realism plays perfectly into India’s social media ecosystem, where humor often delivers harsher truths than press statements.

Kamra’s intervention transforms a corporate press release into a viral cultural moment — where a comedian’s one-liner does more to shape public perception than any marketing campaign could. For a company still struggling to achieve profitability, this jab lands not just as humor but as an uncomfortable reminder of eroded trust.