Most TV series and films feature the portrayal of fictional bad boys—characters who are tough, rebellious, notorious, and emotionally unavailable. While these traits might seem undesirable in real-life relationships, many women are drawn to such characters, developing romantic feelings for them. According to a recent study published in Frontiers, women who seek non-committed relationships tend to be more attracted to fictional bad boys as they evoke feelings of power and imaginative engagement.
Understanding the attraction
It is a well-known cultural phenomenon for audiences, especially women, to fall for bad boys in movies and TV shows. These characters are often depicted as dominant, aggressive, and emotionally distant, yet they carry an undeniable allure. The study suggests that such portrayals appeal to women who are inclined toward adventurous, non-committed romantic engagements.
Findings of the study
To understand why women fall for fictional bad boys, researchers conducted an online survey of 47 women, with an average age of 23 years. The participants were asked to identify one fictional bad boy they found attractive and respond to a series of questions about their personality traits and the strength of their romantic parasocial relationship with their chosen character.
Surprising results
Unlike previous research that emphasized the desire to “fix” or change a bad boy, the study revealed a different motivation. The results suggested that women who prefer non-committed relationships and seek new experiences are more likely to develop romantic feelings for fictional bad boys. These characters embody a sense of excitement, rebellion, and power that certain women find compelling in a fantasy-driven context.
The psychological perspective
The study’s researchers noted, “Despite the limitations, this first study on this topic clearly shows the potential of media psychological research on media-transmitted bad boys as embodiments of male dominance and their effect on women. Since half of the hypotheses were confirmed, the findings as a whole do indicate that the phenomenon of male dominance attracting specific women can be transferred to the media context.”
They further suggested that future research could explore the impact of fictional bad boys on women’s perceptions of relationships and investigate the emotional and psychological effects in experimental settings.
The fascination with fictional bad boys is not just a trope in entertainment but a psychological phenomenon backed by research. While real-life relationships may differ, the attraction to these characters in movies and TV shows highlights deeper aspects of human psychology, fantasy, and emotional engagement. Future studies may shed more light on how such portrayals influence relationship expectations and perceptions of romance.